We're Making A Difference

by the numbers

In the five plus years since opening our doors in July 2012, the Story Factory has taken over 10,880 student enrolments. That includes the literally hundreds of young people who discover such a love of writing in our workshops that they just keep coming back.

Of these, 25% are Indigenous and 39% are from language backgrounds other than English. Almost all of the remainder come from lower socioeconomic or disadvantaged backgrounds. We also work with many young people who are marginalised in other ways - with support needs or chronic illness, through homelessness, and LGBTIQ.

In 2016-17 alone we delivered a whopping 13,705 student workshop hours, with an average of 4.14 hours of tuition per student.


It's not many non-profits that can boast confidently that their annual report is definitely NOT boring. But we do.

Our Annual Report for 2016-17 includes introductions to students who will tell you themselves about how our programs are changing their lives, original poems and stories, and a collection of facts and stats that will have you gripped (can you guess how many wings, beaks, tails and feathered torsos we cut from paper this year for Robot Bird Poetry workshops?). It's also packed with quotes from parents and teachers and community workers and volunteers who are seeing first-hand the impacts of our programs in the lives of the young people they care for.

Read the Sydney Story Factory Annual Report 2016-17 HERE.

Read the Sydney Story Factory Annual Report 2015-16 HERE.

proving our impact

Since inception, the Story Factory has been committed to evaluating the benefits of our programs for young people.

In 2017, we engaged NSF Consulting to run independent evaluations of the impact of two of our programs on participating young people. And the results are very encouraging!


The first program, generously funded by the Crown Resorts Foundation and the Packer Family Foundation, was our In-School Creative Writing Residency Programwhere we ran term-length programs on different types of writing at eight primary schools across Western Sydney (2 schools per term).

The program will run for three years, and at the end of the first year the evaluation found that: 

  • Kids love the program! On average they rated it 9.5 out of 10. The top 3 words used to describe the workshops were ‘awesome’ (83%), ‘creative' (77%) and ‘fun’ (77%). 
  • There was a big impact on young people's confidence and enjoyment of writing. The percentage of students who said were ’very confident’ about their writing increased from 42% before the program to 67% after the program; those who ‘really enjoy’ writing increased from 61% to 81%.
  • Outcomes were particularly strong for Indigenous students. After our workshops, 93% of Indigenous students said they "really enjoyed" writing, up from 56% before the program.
  • Teachers said they had noticed improvements in academic performance as a result of the program. One teacher said that the one-on-one time the students received in the workshops improved their overall academic achievement in class, as it built up their confidence to perform. Another teacher reported ‘massive’ improvements in academic results from her participating students. She felt this was attributable to the value of the students' development of story characters, which engaged them in a way that built their confidence to try new things and to attempt challenging tasks in other subjects
  • One of the greatest strengths of the workshops was to engage those who are not naturally predisposed to such a collaborative and creative environment––such as students who don’t consider themselves to be creative, don’t enjoy challenges or working in teams––and bring about a positive shift in their enjoyment of writing.

To read the full evaluation report, click here.


The second program that was evaluated was a year-long residency program at Canterbury Boys High School. Every Monday for a year, our storyteller-in-chief ran between two and four writing programs for boys in years 7 to 12. All programs were developed and run in close consultation with the principal and teachers at the school.

The evaluation found that:

  • The students overwhelmingly enjoyed the workshops, rating them on 7.9 out of 10, with 21% rating them 10 out of 10.
  • There were very significant improvements in confidence and enjoyment of writing. The percentage of students who said they were ’very confident’ about their writing increased from 4% before the program to to 38% after it; the percentage of students who said they ‘really enjoy’ writing increased from 11% to 36%.
  • The top 3 words used to describe the workshops were ‘helpful’ (62%), ‘creative’ (58%) and ‘imaginative’ (58%). 
  • The Year 9 students in our Shakespeare Slam program seemed to get the most out of the workshops. They were the most likely class to say the workshop was ‘imaginative’ (67%), ‘fun' (67%), ‘awesome' (58%) and ‘inspiring’ (58%). They also rated the workshops slightly higher (8.3) and saw the largest upward shifts in writing confidence and enjoyment (8% to 58% and 17% to 67%, respectively). 
  • There were significant improvements in the student's writing: common features included writing that was organised and fluent, writing with a varied vocabulary, compelling and engaging writing, writing going beyond the formulaic, experimentation with language conventions, and the use of a clear, personal style and voice.

To read the full report, click here.

Previously, a three-year qualitative evaluation conducted between 2014-2016 by Associate Professor Jackie Manuel and Dr David Smith from the Faculty of Education and Social Work at the University of Sydney under the direction of Professor Robyn Ewing AM, investigated the impact of long- term participation in SSF creative writing workshops. By tracking changes in five key dimensions the evaluation's longitudinal approach enabled a strong and systematic investigation of the factors that foster children's ongoing creativity and imagination.

You can read an evaluation summary HERE.



In January 2016, executive director and co-founder Cath Keenan was honoured to be named 2016 Australian of the Year Local Hero. The award is fitting recognition for Cath and everyone involved with the Story Factory who have worked so hard to make a real difference in the lives of marginalised Australian children and young people. We couldn't be prouder.

Watch Cath's acceptance speech HERE.

In August 2015 the Story Factory was selected as a finalist in the prestigious Macquarie Australian Social Innovation Award. The award recognises, promotes and rewards new ideas that work to meet pressing community social needs, alleviate disadvantage and promote social inclusion.